This is what the cupuaçu looks like inside. Each segment contains a large seed covered with a creamy-colored pulp. The pulp is removed with scissors, or special machinery, in the case of a commercial business. It's used for making juices, fillings for cake and chocolates and a thousand other things. Cupuaçu is by far the most popular fruit in the Amazon. The seeds can be used for making a chocolate called Cupulate.